Designers can use loads of different types of video
technology to enhance a users interactive experience in many different ways
today however before the internet this would’ve been extremely difficult to do
as it would’ve had to take a lot more time to even show a piece of video,
whereas now with the invention of the world wide web anyone can share their
media in multiple different ways and not just from the web but also from
multiple platforms including probably the most popular smart devices such as
the Iphone and Android devices, and since the evolution of media has begun now
people are able to buy software’s and hardware such as HD cameras and editing
software for their own media.
With the evolution of this kind of media and more people
being able to access media easily big companies and businesses are able to use
this so people are able to learn about their business from anywhere, whereas
before certain media inventions/improvements it would have been near impossible
to learn about a company or business in a different country, and using types of
digital video technology such as videos and adverts means that designers are
able to show more and more people what they do.
Probably the most popular media/video sharing site on the
web is the invention of YouTube, YouTube first came onto the web in 2005 and in
the 8 years that it has been online people can upload their own videos for
people all over the world to see, YouTube made it possible for people to share
their media worldwide, even big
companies now use YouTube to advertise their business, even normal people can
become celebrities because of their video on YouTube a good example of this is
“Gangnam style” this music video went viral extremely quickly so PSY has been
able to become a celebrity just because of one video and is now known worldwide
with over 1 billion views.
And even because of people becoming famous just from one
video online or even being a viral celebrity means that they are known
worldwide and some have even been used in advertisements for big
companies/designers and even video games, an example of a video advert is one
for call of duty black ops 2, and in this video they used some “YouTube
celebrities” such as fps Russia to advertise their new game:
Designers who post their content to YouTube are even able
to have making videos for people to watch as their full time job, the way this
is possible is also because of advertisements, companies are able to advertise
their business by the side of a video even before a video can be shown, so that
could also be a way that big designers can use types of media to show off their
company/design.
YouTube can also be accessed on several platforms and
since the invention of smart devices and smart phones this has made it easier
for media to be shared and not only shown but also filmed from these devices
but anything with a camera that can film with can be used to record media and
with inventions such as YouTube it has made it possible to share the media
people have filmed.
With media sharing sites such as YouTube makes it
possible for anyone with a camera or recording software to become a designer to
share their digital content, now anyone on YouTube can have their own custom
channel to put their projects and media on for people to see all around the
world and it also makes it possible for them to become big designers of digital
content, now this is alot different since before the internet the way for
someone to share there media was to go through big movie companies to even have
a chance on sharing their media, also before the internet designers wouldn’t be
able to share their media over the world but it would of been shown in
cinemas/theatres, even the costs for the equipment would’ve been extremely high,
but now with inventions such as HD cameras it is extremely easy to record media,
and now you don’t need to go to big companies to get a film or some kind of
media approved, you can just upload it quickly and easily to the media sharing
sites.
With the internet and media sharing sites there is now a
way to even Live stream to the internet and people are able to watch media live
when it is being streamed from anywhere in the world this has recently only
become possible, when the internet was first invented there were no videos on
the internet and the speeds made it difficult if not impossible to stream media
to the internet and only now with technological improvements now using wifi to
connect to the internet and with faster internet speeds it is easier than ever
to stream/upload and watch media over the internet.
There are many different types of digital content which
media can be viewed from here are a few examples:
·
DVD’s
·
Adverts
·
E-mail attachments
·
Smart devices
·
Media sharing sites (YouTube)
·
Social networking sites (Facebook)
With media people have filmed it is now even easier to
even edit the media so not only can people record but they are also able to
make edits to make films, series and even interactive games, software’s such as
Adobe after effects and Adobe premiere just as a few examples but with big companies
making software’s for people being able to edit their footage, and then after
they have finished editing there are choices for multiple exports such as .avi
.flv. .mpeg .mpeg4 etc. But with all of these different
formats there are formats that will export to most devices and with this it
makes it more convenient for people to watch and share.
The digital age of new designs such as tablets smart
devices has made it possible for people to become designers easily, before
these inventions then the only possible way to do this was via expensive
equipment and using types of media such as VHS and a DVD’s for media so this was expensive and a
difficult process to go through, and now it’s simple and easy to share media as
with inventions such as YouTube anyone can just film and upload quickly at a
very low or even no price to pay at all.
Although YouTube is probably the biggest video sharing
site there are multiple websites which anyone can share media to such as social
networking sites like Facebook means you can share videos to your friends and
family there is also just video embedding on any website so you can also put
video footage and players on your own website, with these different websites
and now with different devices such as tablets being able to access the
internet means that most websites now have a mobile version so people are able
to watch media or look at it on the go so this is also something that makes it
more convenient for people to watch media and now this also makes it easier to
watch media.
With big companies like Apple and android bringing out
new tablets and smart devices it is also making it easier for people to watch
and record media products for people not only locally to see but also
worldwide, also in this day and age
smart phones smart devices and tablets are the most popular technology around
and also the most common for media to be viewed and shared from, however people
being able to record media from these devices can be good and bad:
Good:
The reason this could be good is for the news and how
recording and sharing media will help spread news but this could also be used
for where places could have been hit by things like earthquakes so the media
could help spread the news of what’s happening and even get people to come and
help, and especially with media sharing sites this also helps with millions of
people using these sites daily.
Bad:
The reason this could be bad is because of privacy and
with more ways for people being able to record and share media easily then it
becomes more difficult for things to stay private with media becoming public
now the site wikileaks shown video footage of the war and a gunner from a
helicopter shooting on civilians, and now with websites like wikileaks its
harder to believe the news and even keep news from the general public when its
easy to access on the internet whereas before the internet there was really no
other way on seeing what happened in places like warzones than on the news and
you had to believe what they said on the news as there was no other way of
finding out, this is called the “hypodermic needle theory” this theory is
basically you believed what you were told when it was from the media before the
internet was invented but now anyone can record the media and upload it for the
world to see.
Overall it would seem that now it is extremely easy for
designers to use video technology to enhance the users interactive experience
in many ways, and if technology keeps advancing like it is then it will only become
easier, with more software/hardware and equipment becoming available and
invented even with the invention of 3d
and blu ray showing how much video technology is progressing and this is only
going to become more available for the public to buy and experience, and with
that more and more people are able to become designers, especially with the
digital age growing and more people using interactive media to help enhance the
users interactive experience and this will only become easier to do and also
cheaper.
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